The People Built the World Cup, Why Should Investors Own Its Growth?
FIFA’s plan to bring private investors into the company to manage its major competitions has been described as either a bold development programme or selling football’s soul from the people to billionaires. The World Cup is already a vast commercial operation built on broadcasting rights, sponsorship, ticketing, hospitality and licensing. Investors in theory would not … More The People Built the World Cup, Why Should Investors Own Its Growth?









